As network marketers, we strive every day to share quality products and services that offer outstanding value to our customers and members. JIFU affiliates are the lifeblood of our company, and a massive part of what makes our business model so special.
The individuals who we work with know how to not only market JIFU’s services, but are skilled in marketing themselves. There are five basic reasons why it is vastly important to build a successful personal brand in network marketing. These are helpful tips for someone who is just getting into affiliate marketing and they are great reminders for seasoned veterans.
When you establish yourself using your social media platforms, a website, or in person, you are able simultaneously establish yourself as reliable, trustworthy, and knowledgeable about the company you are representing.
Part of this is making sure you know answers to potential questions that clients or buyers may have, as well as having a good understanding of the company you are partnering with. It is also important to have a good rapport with corporate management, so as to become more aware of the company culture.
While it is important to represent the partner company accurately and correctly, it is as equally as important to add in your own unique marketing flavor. You are probably not the only affiliate that is trying to sell the products and services, so making yourself stand out is imperative.
Oftentimes, loyal customers come back time and time again not only because of the products, but because of the connection they feel with the salesman/affiliate. Being able to achieve a perfect balance between the company’s brand and your own personal brand is where you will find immense success. For example, JIFU offers brand assets for our affiliate partners to use on their social medias, but it is up to the affiliates themselves to use those tools in a way that will make them stand out from the masses.
3. Become a Leader
As an affiliate marketer, you understand the value of selling products, but it is valuable to “sell” yourself as well. Build your personal brand on the foundation of leadership and knowledge, and you will establish an environment where buyers and members feel comfortable asking you questions. This will lead to a more committed customer base.
Some things to consider when you are building your personal brand include consistency, professionalism, and coordination. These things will help you construct your online presence in a manner that sets you apart from less dedicated and experienced affiliates.
4. Know your Audience
Be aware that your personal brand attributes to who your audience is, so it is important that you are consciously working towards a specific audience. Despite that you are not the only affiliate, you are the only YOU, so use that to your advantage. Different affiliates can attract vastly different audiences, so don’t get lulled into a false sense of boredom.
5. Strive to Reach a Goal
We have talked about setting and achieving goals before, but a massive part of that is allowing your personal brand to set you up for success. Each affiliate has their own personal goals when it comes to their business, so you need to evaluate your plan based on what you hope to achieve.
You may want to become a top earner who makes more money than any affiliate before them. In which case, you would want to set aside a lot of time to speak with professionals, work with your team, and take your position in the business world very seriously. On the other hand, you may want to earn some extra income on the side, but affiliate marketing is not your main priority. In this scenario, you may not become comparatively successful, but your workload would decrease significantly.