Marketing has come a long way since the days of “Mad Men” and the marketing giants of the ‘50’s, but some still don’t understand the extent to which marketing has completely changed into an industry that is almost unrecognizable.
The advancement of technology has created entire industries and careers that did not exist 20 years ago. One massive example of this phenomenon is what is known as influencer marketing, and its existence has changed the way that companies sell products forever.
If you haven’t heard of influencer marketing, chances are you have seen it in action, but just weren’t aware that it had a name. Essentially, it is a digital marketing strategy that consists of achieving a series of collaborative connections between companies and those people with high visibility and prominence on the internet. These people are known as ‘influencers.’
JIFU and countless other companies pay individuals to use the power of an influencer’s online presence to help sell experiences and products.
Social networks were created to connect people and groups to each other, regardless of location. This is clearly a beneficial system for brands to use to their advantage, and often they will pay influencers very well to do just this.
Online influencers are followed by a target audience that are often very consumerist and whose opinions are easily impacted by the influencer. The brand is able to advertise to a more direct audience and increase their own online presence.
In order to become an influencer, someone must have an open mind, perseverance, and dedication. Aside from these characteristics, it’s also important to master the leading social networks and create beautiful content to elevate them within their niche.
Often, brands will pay more to influencers who have more interaction. Someone may have a lot of followers, but if they have low engagement, they could be paid less than someone who has less followers on social media than them.
For example, Christiano Ronaldo has 240 million followers on instagram and a reported engagement of 2.22%. This means that 5,328,000 people engage on average with each post he makes, which is a decent interaction ratio.
However, nano-influencers (1,000-10,000 followers) can make a reasonable amount of money as well, as long as they have consistently good engagement. Micro-influencers(10,000-50,000 followers) generally make $100–$500 per post, again depending on several factors.
So how much do they make? It all depends on the brand, the influencer, and the platform. However, no matter your reach or your niche, there is money to be had. The influencer marketing industry is on track to be worth up to $15 billion by 2022 according to Business Insider.
Join the discussion 26 Comments
If you are going for best contents like I do, only go to see this web page all the time because it presents feature contents, thanks Gael Nev Bogosian
I keep listening to the reports lecture about receiving boundless online grant applications so I have been looking around for the best site to get one. Could you advise me please, where could i acquire some? Sophie Lucien Casie
I could not refrain from commenting. Very well written! Rhiamon Sanders Adolph
979100 709712Hello fellow internet master! I genuinely enjoy your internet site! I liked the color of your sidebar. 536430 Marika Kip Dail
Way cool! Some very valid points! I appreciate you penning this post and the rest of the website is very good. Aileen Vittorio Rosemary
Hello. splendid job. I did not anticipate this. This is a splendid story. Thanks! Adel Alphard Sadella
Heya i am for the primary time here. I came across this board and I find It truly useful & it helped me out much. I am hoping to present something back and help others like you aided me. Darryl Hans Gawain
The subsequent time I learn a blog, I hope that it doesnt disappoint me as a lot as this one. I imply, I know it was my choice to read, but I actually thought youd have one thing fascinating to say. All I hear is a bunch of whining about one thing that you may fix should you werent too busy on the lookout for attention. Lauralee Huntlee Archer
I got what you intend,saved to my bookmarks, very decent site. Cecilia Guthry Narton Natalee Sayres Yance
Hi there, I desire to subscribe for this blog to take most up-to-date updates, so where can i do it please assist. Zaria Staffard Ger
Hello colleagues, its impressive piece of writing regarding tutoringand entirely defined, keep it up all the time. Lynne Chadwick Saleme
great points altogether, you just gained a emblem new reader. Aarika Pren Belayneh
Awesome post. I am a normal visitor of your web site and appreciate you taking the time to maintain the nice site. I will be a frequent visitor for a long time. Tawnya Bard Bronez
Hurrah! At last I got a website from where I be able to actually get valuable data concerning my study and knowledge.| Timmi Stavro Danie
Needed to create you that tiny word to finally give thanks as before over the precious thoughts you have discussed in this article. This has been quite unbelievably open-handed of people like you to give without restraint precisely what many people could possibly have offered as an ebook in making some bucks for their own end, most importantly considering that you might well have done it in the event you considered necessary. The tricks in addition worked as a good way to be certain that some people have a similar fervor similar to mine to know the truth very much more in respect of this condition. I believe there are numerous more enjoyable periods up front for folks who scan through your site. Annie Hendrick Babbette
I am genuinely grateful to the holder of this site who has shared this wonderful paragraph at at this place. Stephine Phil Mandych
Fastidious replies in return of this difficulty with genuine arguments and describing all concerning that.| Alysia Worth Maxantia
Hi there. I discovered your site by the use of Google whilst searching for a comparable subject, your site came up. It seems to be great. I have bookmarked it in my google bookmarks to visit then. Kare Waverly Cairistiona
Hi there! I know this is kinda off topic but I was wondering which blog platform are you using for this site? Blinnie Darb Venterea
Everything is very open with a really clear explanation of the issues. It was definitely informative. Your website is useful. Many thanks for sharing! Kaia Pietro Melcher
We realised we really wanted to catch a glimpse of what went on behind the scenes of the companies we looked up to. And we thought other people would want to know too. Claude Odey Kwabena
I got what you mean,bookmarked, very decent internet site. Terza Clair Ansilme
You have a quality site, I congratulate you on this Gabie El Tomas
I think this is among the most important information for me. And i am glad reading your article. But should remark on some general things, The website style is great, the articles is really excellent : D. Good job, cheers Raquela Justus Mose
My brother suggested I might like this blog. He was entirely right. Corrie Dexter Brana
Together with the whole thing which appears to be developing inside this area, a significant percentage of points of view are fairly stimulating. However, I appologize, but I do not give credence to your entire suggestion, all be it exhilarating none the less. It seems to everybody that your comments are generally not totally rationalized and in actuality you are generally yourself not really totally convinced of the assertion. In any event I did appreciate examining it.